Step 1: Retailize Your thinking 

Retailization is about putting customer experience at the core of all business decisions. In this step, you will identify retail contact points that create the customer experience. You will learn what is category management and how does it contribute to the retailer’s image and business performance? 

Evolution of Commercial Function

 

What is Category Management?

 

Benefits of category Management

 

How to Start Category Management

 

Account does not enabled REST API.

 

Step 9 Overview

 

Review Frequency

 

Category Scorecard

 

Category Manual

Account does not enabled REST API.

 

Step 8 Overview

 

Sales Tactics | Part 1

 

Sales Tactics | Part 2

 

Margin Tactics

 

Inventory Turn Tactics

 

Common Retail Marketing Strategies | Attract & Retain Shoppers

 

Common Retail Marketing Strategies | Increase Shopper Spend

 

Common Retail Marketing Strategies. Improve Profitability

 

Category Roles and Suitable Marketing Strategies

 

Summary of Step 8

Step 7 Overview

 

What Is Visual Merchandising?

 

Why Is Visual Merchandising?

 

VM Elements and Store Layout

 

Category Map

 

Store Fixtures

 

Steps of Building Planogram | Part 1

 

Communications

 

Display Tips

 

Revenue Sources

 

Summary of Step 7

 

Assignment of Step 7: Display Your Products

Kindly, Download Supported Files

• Planogram Template

Task 1: On the below lay-out assign space for the weight management category.

Task 2: For the Weight management category kindly start building a planogram taking in your consideration that you have only 10 shelves allocated for your category

 

Step 6 Overview

 

What Is Penetration Matrix?

 

Why Penetration Matrix?

 

Store Clustering

 

Practice 1 | Store Clustering

 

Practice 2 | Store Clustering

 

Profiling

 

Practice | Profiling

 

Minimum Display Quantity

 

Summary of Step 6

 

Assignment | Step 6

• Your chain just reached to 10 stores and working on profiling one by one become time consuming and needs extra manpower . Kindly start building your penetration matrix to solve this issue.

Task	Required
Task 1	•Using the previously sent sales report and IMF start building your Matrix for weight management category
Task 2	•Assign MDQ for each Combination

Step 5 Overview

 

What is and Why Inventory Planning?

 

Item Classification

 

Practice | Item Classification

 

Steps of Inventory Planning

 

Practice | Plan Your Inventory

 

Shelf Availability

 

Summary of Step 5

 

Step 5 | Assignment

You are invited to a meeting with planning and buying managers to review the purchase plan of the Weight Management Category, your sales Target is 600 K and the owner needs to achieve 4.6 Inventory turn.

• Be ready with your item classification and allocated inventory coverage for each item class.
• Based on the current inventory calculate how much we need to purchase in the coming cycle.

 

?? Join Live Webinar

 

Step 3 Overview

 

Build Item Master File IMF. Item Description

 

Build Item Master File IMF. Item Categorization

 

Item Master File Sections

 

Build Store Master File SMF

 

Build Vendor Master File VMF

 

Step 3 Summary

 

 

Step 2: Assess Your category 

Products, customers, competitors, and the market are all important elements of the retail game. In this step, you will learn how to evaluate the performance of your category and business using a set of measures that will help you gain an insightful understating of the business. 

 

 

 

Step 4 Overview

What is Assortment

Practice | Define the Assortment

What is Assortment Optimization

Steps of Assortment Optimization | Part 1

Steps of Assortment Optimization | Part 2

Steps of Assortment Optimization | Part 3

 

Assortment Optimization

Summary of Step 4

 

Step 4 | Assignment

You have full data about your category WEIGHT MANAGEMENT
Based on the assigned category role and your category strategy start your Assortment Optimization exercise and, Kindly upload your submitted assignment via the hereunder assignment section.