Category Management Essentials

Rated 5 out of 5
Live Webinar
531 $

This course include,

Videos 100 videos
Duration 1 Month | Interactive Learning
Sessions 10 Live Sessions
Certificate Certificate of completion
Assignments 8 Interactive, Practical and Real Assignments
Points Earned 100 Points upon course completion
Level Advanced
Language Arabic
Current Status
Not Enrolled
531 $
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Course info

Retailers are evolving rapidly in the last 10 years. Moreover, competition is becoming tougher, operations are getting more complicated and customers are being more selective. Retailers need to cope effectively with these changes and build more organized profitable businesses.

With this course, you will  learn best practices, actionable solutions, tools, and techniques intentionally delivered for you to easily understand and implement in your own real-world.  Discover a structured step-by-step process you can follow and apply immediately to your own category management

Earning this Category Management certificate gives you easy access to tools you will put to great use in your category initiatives and a great community of practitioners. Learners will have an opportunity to work on your own real-world program throughout the course.

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Course Benefits

Who should attend

  • Business Owners
  • Commercial Managers
  • Category specialists/Managers
  • Purchase specialists/Managers
  • Marketing specialists/Managers
  • Brand Managers

Course Topics

Step 1

Retailize Your thinking 

Retailization is about putting customer experience at the core of all business decisions. In this step, you will identify retail contact points that create the customer experience. You will learn what is category management and how does it contribute to the retailer image and business performance?  Read More

Step 2

Assess Your category 

Products, customers, competitors, and the market are all important elements of the retail game. In this step, you will learn how to evaluate the performance of your category and business using a set of measures that will help you gain an insightful understating of the business. Read More

Step 3

Build Your Master Data 

Accurate, organized data is critical for effective business decisions making. In this step, you will learn how to organize your data and build effective master data files including Item Master file (IMF), Store Master File (SMF), and Vendor Master File (VMF) Read More

Step 4

Optimize Your Assortment

Keeping, adding, and removing items to your merchandise mix is a critical decision that affects your business financials and ROI. In this step, you will learn how to follow a systematic approach to optimize your assortment in a way that will help you achieve your category financial objectives while attaining your customer’s satisfaction Read More

Step 5

Plan Your Inventory 

Shelf availability is a double-sided weapon for retailers. On one side it reflects how this retailer is perceived as dependable by customers. On the other side, the inventory level has a dramatic impact on business financials, turnover, and profits.   In this step, you will learn how to follow a systematic approach that will help you optimize your inventory in a way that will help you achieve your category financial objectives while maintain the optimum shelf availability to attain Customer satisfaction and engagement.  Read More

Step 6

Seed Your Merchandise 

In this step, you’ll learn how to follow a systemic approach to effectively build a penetration matrix that will help you put the right item in the right quantity  at the right store and avoid wasting inventory. Read More

Step 7

Display Your Merchandise 

Product display is an essential element that presents your products’ features and promotes their sales. In this step, you will learn the concepts and techniques that you will help you display your products in a way that will promote purchases while creating a memorable shopping experience for your customers. Besides, you will learn how to combine your organizational resources with the suppliers’ resources to achieve your promotional objectives. Read More

Step 8

Promote Your Category 

In this step, you will learn a variety of promotional tactics and initiatives that will help you promote your category sales and engage your customers.  In this step, you will learn a variety of promotional tactics and initiatives that will help you promote your category sales and engage your customers.  Read More

Step 9

Review Your Category Performance

Track and review your category progress after implementing the plans and tactics you learned in the previous steps, to apply the required modifications if needed, and allign your managers. Finally, capture your work and learned lessons in your "Category Manual" . Read More

Finally, celebrate your success and don't forget to join our community to enjoy chatting with other retailors.


By the end of this course, the learner will be able to:

  1. Build a comprehensive category dashboard
  2. Build Master Data Files including Item, Store, and Vendor
    Master Files.
  3. Set effective assortment Plans.
  4. Contribute to setting optimal inventory plans.
  5. Build a full penetration matrix.
Read More


Rated 5 out of 5
5 out of 5 stars (based on 9 reviews)
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  • Ahmad Ashry

    Ahmad Ashry

    Work at Sultan as Category manager

    First Category management course have unique feature 1- Arabic instructor 2- Practical course ( & academic ) not just academic 3- Each step in course actually performed in large and small organizations 4- The instructor have great experience in category management in KSA & Egypt

  • Mohammed Elrakhawy

    Mohammed Elrakhawy

    Work at Nahdi Medical Company as Pharmacist

    It’s Very Good Course , Distinguished material & Highly professional Instructors. I recommend this course as a starting for anyone who need to know category management

  • Reham


    Work at Abdin Pharmacies as Commercial Manager

    The content is well prepared to fit the market requirements that will facilitate application in business Thanks you for the great effort and the successful choice of Dr. Mahmoud Allam as instructor Good Job everyone

  • Taha El-Gamal

    Taha El-Gamal

    a very well prepared course and a great presentation

  • Taha El-Gamal

    Taha El-Gamal

    a very well prepared course and a great presentation

  • Rehab


    This degree of perfection and excellence exceeded my expectations. I learned in this cours how to practice Category management practically in addition to theoritical explanation. I also learned to manage my own business by identifying streagnth and weekness points that allow me to outperform compititor in a professional way, follow it,analyze its data and solve its proplem . Aspecial thanks for Dr. Mahmoud Allam for answering our questions at any time even outside session time Thanks for Dr.Muhammad Saeed for his remarkable and useful comments. Thanks for Dr.Reda Deep Regards Rehab Ramadan

  • Abdelhalem Abed

    Abdelhalem Abed

    I advice every one who want to enter the world of category management to take this course. the instructors have good experience in this field in Saudi and Egyptian market.

  • mohamed esam

    mohamed esam

    congratulation for great effort excellent course material

  • Ahmed mohamed abdelmaksoud

    Ahmed mohamed abdelmaksoud

    I would like to express my deep thanks and appreciation for all the efforts that you have exerted in preparing and presenting this interesting program. I like and enjoyed the journey of learning in these four weeks. the instructor is very clear and thought very interesting. thank you again : - DR. Mahmud Allam - DR. Mahmoud Saeed - DR. Rada I wishing you the best and hope that you will achieve more success and prosperity in favor of your institute.

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Welcome To Retailo
Retailize Your Thinking
Assess Your Category | Part 1
Assess Your Category | Part 2
Build Your Master Data
Optimize Your Assortment
Plan Your Inventory
Allocate Your Merchandise
Display Your Merchandise
Promote Your Category
Review Your Category Performance



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